Value Proposition Canvas (Pt.1): what it is, how it is made and 5 benefits
Learn how the Value Proposition Canvas helps you define a successful offer. In the article I explain what it is, how it is structured, and what its top 5 benefits are.
Learn how the Value Proposition Canvas helps you define a successful offer. In the article I explain what it is, how it is structured, and what its top 5 benefits are.
In addition to creating an extraordinary product, you need to know how to communicate its value to your audience, which you can do through the value proposition. Find out in the article what it is and why it is a key element of any marketing strategy.
We hear more and more about cognitive bias: but what is it in practice? I explain it in this article, where you will also find 9 examples to help you understand how they can affect your judgment and decisions, in your personal life and at work.
Quality content is the real key to success for any digital business-that's why to date the figure of the content creator is one of the most important. Find out here who he or she is in detail and what he or she can do to foster the growth of your business.
When you experience a time of transition or transformation, a sense of helplessness and discouragement can often take over.Here you will find the most beautiful phrases about life changes to motivate you to face them with courage.
The ability to retain customers is critical to ensuring your long-term success. But do you know what the retention rate is for your business? In this article you will find the customer retention rate formula, with a clear explanation of what it is and why it is important.
You often don't realize how many customers abandon you along the way, but knowing your churn rate is essential for improving your retention strategies. In the article I explain what it is and how to calculate it easily and effectively.
If you do email marketing (and if you don't, know that you should), the autoresponder is a tool that can save you time and improve the effectiveness of your campaigns. Here I explain what it is and how you can use it.
Affiliate marketing works if you enjoy the trust of your target audience and offer links to valuable products: here you will find 5 effective strategies to help you achieve that goal and thus succeed as an affiliate of a brand.