How to create the perfect logo: the 7-step guide
The logo is the face of your brand: in this article you will find the steps to follow (plus various tips) to create a perfect logo for your business.
The logo is the face of your brand: in this article you will find the steps to follow (plus various tips) to create a perfect logo for your business.
Editorial plan and editorial calendar are two tools at the heart of any content marketing campaign: here I explain what they are, how to create them, and why they are different.
Bounce rate is one of the most important metrics used to understand your website's performance-here's what it is and how to know it.
Content marketing is one of the most effective forms of marketing you have at your disposal.In this article you will find an essential guide to what it is, why it is so important, and how you can use it to your advantage.
Marketing Qualified Leads are the first contacts who show interest in your offer: here's how to identify them and why they are so important.
Meaningful branding is the process of creating a strong and positive perception of your company, p differentiate yourself from competitors and build a loyal customer base. Here is everything you need to know about creating an effective brand.Â
In this article I explain exactly what a CRM is, how it works, and what benefits you can enjoy if you decide to use it in your business.
Employer Branding is a central part of branding, recruiting and communication activities: here I explain exactly what it is and what benefits it can bring.
In the creator economy everything revolves around producing and sharing content: here I explain what it is, how it works, and what monetization opportunities it offers.