Increasing engagement: neuromarketing and somatic markers
Here's what neuromarketing is and how to harness the power of somatic markers in your promotional strategies.
Here's what neuromarketing is and how to harness the power of somatic markers in your promotional strategies.
Learn what conversion rate is, how it is calculated, why it is so important, and what factors it can be affected by.
Community Based Marketing contributes to your brand growth and increased customer loyalty: find out what it is, what elements it consists of, and why it is so beneficial.
The roles of leads and prospects within the sales funnel are quite different-here's what they both mean and how they differ.
Marketing as a Service (MaaS) supports your marketing functions by providing an external, on-demand service: here I explain what it consists of, how it works, and why it is so beneficial.
In this article you will find three foolproof formulas of persuasive copywriting to help you increase your sales.
In this article you will find 12 strategies to do b2b lead generation and thus stimulate the growth of your brand.
Cost per lead (CPL) is a key KPI in web marketing: here I explain what it is, how it is calculated, and how you can optimize it.
Bounce rate is one of the most important metrics used to understand your website's performance-here's what it is and how to know it.